Athlete & Angler Advocacy · Business Law · AI‑Enabled Legal Support
At LawAli Legal, we blend seasoned legal insight with cutting‑edge technology to serve athletes, anglers, families, and businesses. From negotiating NIL contracts and fishing tour agreements to safeguarding generational wealth, our attorneys deliver strategic guidance powered by ALI—our 24/7 AI assistant.
Meet ALI - Your AI Legal Assistant
Get instant answers to your legal questions, 24/7. ALI can help you understand basic legal concepts, explain procedures, and guide you through our services.
Disclaimer: ALI's advice is for informational purposes only and is not a legal opinion or advice from our attorneys. Please email us about our retainer services that correspond with ALI for proper legal review and representation.
About
LawAli Legal merges traditional advocacy with forward‑thinking technology. From our home base in Guntersville, Alabama, we advise athletes, anglers, entrepreneurs, and families across the country. Our practice spans sports and NIL representation, amateur and professional fishing management, business law and IP, estate and family planning, real estate asset protection, and AI‑powered legal support—all backed by ALI, our 24/7 legal assistant.
Contact & LocationServices
01
Sports & NIL Law
Certified representation for amateur, collegiate, and professional athletes. We negotiate NIL deals, endorsements, and league contracts with complete compliance oversight.
02
Amateur & Professional Fishing Representation
Tournament and tour contract review, boat and equipment sponsorships, and full compliance guidance for anglers on the rise or already on the circuit.
03
Management Agent Services
Career roadmapping, contract lifecycle management, and day-to-day advisory for athletes and anglers who need a trusted point person.
04
Booking Representation
Appearances, camps, speaking engagements, and media requests are vetted, negotiated, and coordinated to protect your brand and time.
05
Sponsorship Negotiation
We secure balanced sponsorship, licensing, and apparel agreements that unlock value while protecting usage rights and deliverables.
06
Business Law & IP
Entity formation, contract drafting, and trademark protection alongside ongoing counsel for startups and small businesses.
07
Estate & Family Planning
Wills, trusts, and succession strategies that preserve wealth and ensure smooth transitions for future generations.
08
Real Estate & Asset Planning
Legal structuring for property holdings, liability shields, and tax-efficient estate transfer for investors and families.
09
AI-Powered Legal Support
Our proprietary AI assistant, ALI, delivers round-the-clock legal insight and streamlined document workflows for retained clients.
10
AI Business & Corporate Solutions
We design AI-driven workflows and compliance systems that automate operations and reduce overhead while embedding legal protections.
Expertise
-
Certified sports agent representation for amateur, collegiate, and professional talent. We handle NIL contracts, endorsements, and media deals while ensuring NCAA, state, and league compliance.
-
Dedicated counsel for anglers navigating tournament schedules, boat and equipment partnerships, travel obligations, and tour rules.
-
From career development to appearance logistics, we manage opportunities, evaluate offers, and keep calendars aligned with training and competition.
-
We secure, structure, and enforce brand partnerships that balance deliverables with long-term image building for athletes and anglers.
-
Formation and governance of LLCs and corporations, plus trademark filings and licensing strategies that protect your brand long term.
-
Tailored wills, trusts, and wealth-preservation plans designed to minimize taxes and safeguard your family's future.
-
Legal frameworks for primary residences, investment properties, and legacy holdings, including LLCs and trusts for liability protection.
-
Access ALI—our proprietary AI assistant—for fast answers and document workflows, all backed by attorney oversight.
-
We develop AI-driven workflows and HR compliance systems that automate operations and reduce risk while embedding enforceable contracts.
NIL & Student Athlete Sports News
Our upcoming live news section will bring you the latest stories on Name, Image and Likeness opportunities and updates in student athlete sports. Check back soon for real-time articles and insights.
Credentialed Representation
Alabama Athlete Agent Commission Office of Secretary of State
- Agent
- Oliver Wesley Long
- Registration
- UN-1617
- Effective Dates
- September 10, 2025 – September 10, 2027
Recent NIL Deals
Trusted by Families and Businesses in Guntersville, AL
"O.W. Long & Associates made what could have been a stressful property transaction a seamless experience. Their knowledge and attention to detail are unparalleled. I now feel secure knowing that my real estate investments are in good hands."
"Setting up a trust always seemed complicated until I met the team at O.W. Long & Associates. They explained everything in plain language and took care of all the legal work. Im relieved knowing my childrens future is secure."
"Planning my estate was something I kept putting off. But the professionals at O.W. Long & Associates made the process incredibly easy. They understood my needs and crafted a plan that gives me peace of mind."
Ready for AI‑Powered Legal Guidance?
Connect with LawAli Legal to discover how our personalized retainers—powered by ALI—can safeguard your business, brand, and family.